How Do You Price Cash-Pay Services Based on Actual Cost (Margin-Safe Pricing)?

How Do You Price Cash-Pay Services Based on Actual Cost (Margin-Safe Pricing)? Most cash-pay clinics set prices by looking at what the practice down the street charges, adding a round number, and moving on. That is not pricing — it is guessing, and it is the single most common reason a busy clinic still runs […]

How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown)

How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown) INTRO:The biggest pricing mistake we see at cash-pay HRT clinics is pricing hormones like pills. A clinic that charges $115 for estradiol plus $30 for progesterone is collecting $165 a month and leaving $250 in managed-care value on the table — every single […]

Do I Need a CRM for My Cash-Pay Medical Practice? (And Which One)

Do I Need a CRM for My Cash-Pay Medical Practice? (And Which One) Every time we start working with a new cash-pay clinic, the first question is the same: “What are your numbers?” How many new leads last month. How many converted to booked appointments. How many no-showed. What’s your average patient LTV. If the […]