From stuck at $80K a month to $1.44M collected in nine months.
Everest Regenerative Medicine had a good practice and a real ceiling. No CRM, no tracking, and a string of agencies that had overpromised. We rebuilt the front end of the business — then made the numbers visible enough to manage every single week.
Everest Regenerative Medicine · Dr. Arden Beachy · West Fargo, North Dakota
Grow My PracticeOverview
A high-end regenerative practice with a ceiling it couldn't get past.
Everest Regenerative Medicine is a cash-pay regenerative and longevity practice in West Fargo, North Dakota, led by Dr. Arden Beachy. Patients come to Everest for the treatments that insurance won't touch — the ones that require a real conversation, a real consult, and a patient who understands what they're buying.
By late 2025 the practice was doing roughly $80,000 a month and had been sitting there for a while. The demand existed. The clinical outcomes existed. What didn't exist was a system underneath it — no CRM, no lead tracking, no visibility into how many people called, how many booked, how many showed, or what any of it was worth.
They had worked with marketing agencies before. The pattern was familiar: big promises, a dashboard nobody could act on, and no one who understood how a cash-pay practice actually converts a phone call into a $6,000 case.
Services We Market
- Regenerative medicine & joint pain
- Shockwave therapy
- HD Lipo / FUNsculpting body contouring
- Men's hormone replacement therapy
- Women's hormone replacement therapy
- Concierge primary care
What We Run For Them
- Website design & build
- SEO & content
- Google Ads
- CRM build-out & staff training
- Offer design & membership programs
- Weekly numbers & sales process coaching
The Challenge
They didn't need more marketing. They needed a partner who'd learn the business first.
Everest's problem wasn't a lack of interest in what they do. It was that nobody could tell them where the money was actually coming from — or where it was leaking out.
When you can't see how many first-time callers you got last month, you can't tell whether the phones are the problem or the ads are. When you can't see which service line books, you can't decide where to spend. Everest was making good decisions with bad information, and it capped them.
- Burned by agencies that overpromised and underdelivered
- Wanted a real partner who would take the time to understand the business, not just run ads at it
- No CRM — nothing tracking leads, calls, appointments, or revenue
- Wanted to shift the patient mix toward higher-ticket cases
- Stuck around $80K/month with no repeatable path past $100K
The Results
Nine months of tracked leads and calls, worth $1.44 million.
Everest didn't just clear $100K/month — they've averaged roughly $148K/month across the period. Every number below comes out of their own CRM, not an estimate.
Month Over Month
The baseline we started from, and every month since.
Grey bars are the onboarding months, while we were still building. Blue bars are after the systems went live.
New website leads / month
New patients / month
First-time patient calls / month
Total inbound calls / month
Our Approach
Seven things, in this order. Order matters.
Most agencies start with ads because ads are what they sell. We started with tracking, because without it you can't tell whether anything else worked.
The audit — and the numbers nobody had
Before we touched a single ad, we went through the business the way an operator would: where revenue actually came from, what happened to a lead between the first call and the first appointment, which service lines were worth pushing, and what the practice was leaving on the table.
The finding that mattered most was simple: there was no number to manage. Everest couldn't tell you how many first-time callers they got last month, how many booked, or how many showed. Everything after this step was built to fix that.
A new website built to convert, not to look nice
We rebuilt the Everest website from scratch — structured around the services that actually carry margin, written for patients who research for weeks before they call, and built so every service page has a clear next step instead of a phone number in the footer.
Website leads went from an average of 5 or 6 a month to a peak of 67, and have held in the 50s and 60s since.
A real CRM — and a team trained to use it
We implemented a full CRM for the practice: every lead, every inbound call, every appointment, every opportunity, tied to a dollar value. Then we did the part most agencies skip — we trained the staff on it. Not a login handoff and a PDF. Actual training on how to work a lead list, how to log a call, and why it matters.
This is where the $1.44M number comes from. It isn't a projection. It's what the practice tracked because there was finally somewhere to track it.
SEO built for patients who research everything
Regenerative medicine patients are chronic researchers. They read for weeks before they book. So we built an organic footprint wide enough to meet them wherever that research starts — service pages built for high-intent local search, a content strategy aimed at the questions people actually type, and technical structure that lets Google index all of it fast.
From a standing start in mid-January 2026, the site went to 66,200 clicks and 5.14 million impressions in its first ten weeks, at an average position of 4.
It also shows up where patients are increasingly starting: AI-generated search results. Everest picked up 1.51 million impressions inside Google's generative AI surfaces in a single three-month window.
Google Ads for high-ticket body contouring
Everest wanted higher-ticket patients. HD Lipo and FUNsculpting were the obvious lever — a premium procedure with real margin, in a market where nobody local was advertising it properly.
We built the campaign end to end: the keyword architecture, the ad copy, and the landing page. The offer is a complimentary consultation with the physician plus $1,000 off for mentioning the ad, framed against a monthly payment rather than a sticker price — so the conversation starts at "$150 a month," not "several thousand dollars."
At $447 to book a consultation for a procedure in the thousands, the campaign was profitable from the first month — which is why the budget has scaled from $1,300/month to over $4,400/month without the economics breaking.
The offer — and a hormone membership program
Acquisition gets you a patient. An offer gets you a patient who stays. We rebuilt how Everest packages and presents its services, then most recently built out their hormone membership program: Men's HRT, Women's HRT, and Concierge Primary Care, all priced monthly.
The structure does two things at once. It converts better — a consultation fee credited toward the first month reads very differently from a fee that's simply charged. And it turns one-time regenerative patients into recurring monthly revenue, which is what actually makes a practice worth something.
A weekly meeting that actually changes something
Every week we sit down with Everest and go through the numbers: leads, calls, booked, attended, closed. Then we talk about the part most agencies won't touch — the sales process. What the front desk said. Where the consult stalled. Which objection keeps showing up.
This is the difference between a vendor and a partner, and it's the thing Everest was looking for when they came to us. Ads can be replaced. The weekly habit of looking at real numbers and fixing one thing is what compounds.
Why It Worked
You can't scale a practice you can't measure.
Everest had the clinical outcomes and the demand the whole time. What changed was that we made the business legible — and then went to work on the parts the numbers pointed to.
The order we ran it in is the whole lesson. Tracking first, so decisions had something to stand on. Then a website that converts the traffic. Then SEO and ads to increase the traffic. Then an offer and a membership program so the patients we acquired were worth more than a single transaction.
Run those in the wrong order and you spend a year buying leads you can't measure, for an offer that doesn't retain, handled by a team nobody trained.
Common Questions
What practice owners ask about this one.
What was Everest Regenerative Medicine's revenue before working with Real ADvice?
The practice was doing roughly $80,000 per month and had been at that level for a while. In the two onboarding months it averaged 5.5 website leads and 12.5 new patients per month. Across the nine months that followed, it tracked $1.44 million collected — an average of about $148,000 per month.
How long did it take to see results?
The first full month after the new website and CRM went live, website leads went from 5 to 30 and new patients went from 12 to 27. Website leads peaked at 67 per month by month five and have held in the 50s and 60s since.
What does it cost to acquire a liposuction patient with Google Ads?
For Everest's HD Lipo and FUNsculpting campaign, blended cost per lead was $88.54 and cost per booked consultation was $447 across roughly $17,000 in spend. Against a procedure priced in the thousands, the campaign was profitable from the first month — which is why budget scaled from $1,300 to over $4,400 per month without the economics breaking.
Does SEO work for regenerative medicine practices?
Regenerative medicine patients research for weeks before booking, which makes organic search unusually valuable. From a standing start in mid-January 2026, Everest's new site reached 66,200 clicks and 5.14 million impressions in its first ten weeks at an average position of 4 — plus 1.51 million impressions inside Google's generative AI surfaces over a three-month window.
Why implement a CRM before running ads?
Without tracking there's no way to tell whether ads, the website, or the phone handling is the constraint. Everest couldn't report how many first-time callers they got, how many booked, or how many showed. The CRM captured 3,490 inbound calls and 1,310 first-time patient calls over nine months — which is what made every later decision measurable.
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