How Should a Concierge Medicine Clinic Structure Its Membership Pricing?

How Should a Concierge Medicine Clinic Structure Its Membership Pricing? The pricing structure is the product. For a concierge medicine clinic, how you tier, bundle, and anchor your membership determines whether patients enroll, how long they stay, and how much they are worth over their lifetime. Most clinics get this wrong by publishing a single […]

When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown)

When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown) INTRO:We’ve already written about why most cash-pay clinics shouldn’t run paid ads — because in most cases the math doesn’t work and the funnel can’t hold the volume. But last year we added $5 million in aggregate revenue across three clinics […]