Should My Telehealth Clinic Spend Ad Money on Peptide Patients or Hormone Patients? (The LTV Math)
Should My Telehealth Clinic Spend Ad Money on Peptide Patients or Hormone Patients? (The LTV Math) On a recent growth call with a telehealth clinic, the owners shared a stat that stopped the room: peptides and GLP-1s made up 70% of their revenue, hormones only 30%. Our advice was blunt — that ratio should be […]
How Do I Define My Ideal Patient Avatar? (And Why It’s the Foundation of Every Marketing Dollar)
How Do I Define My Ideal Patient Avatar? (And Why It’s the Foundation of Every Marketing Dollar) Before you write a single ad, film a single video, or build a single funnel, you need to know exactly who it’s all for. Your ideal patient avatar is the specific, highest-value patient your entire practice should be […]
How Do I Make My GLP-1 Weight-Loss Program Actually Profitable? (Cross-Selling Past the Weight-Loss Cliff)
How Do I Make My GLP-1 Weight-Loss Program Actually Profitable? (Cross-Selling Past the Weight-Loss Cliff) GLP-1 weight loss is the busiest front door in cash-pay medicine — and one of the least profitable, because most clinics harvest a few months of margin and then let the patient disappear. The clinics making real money on GLP-1 […]
Why Are My Cash-Pay Clinic’s Paid Ads Losing Money Even Though They’re Generating Leads? (The Two Fixes That Added $5M Across Three Clinics)
Why Are My Cash-Pay Clinic’s Paid Ads Losing Money Even Though They’re Generating Leads? (The Two Fixes That Added $5M Across Three Clinics) In 2024, we added $5 million in aggregate revenue across three different cash-pay clinics using paid ads. Here’s exactly how. None of these clinics needed a new advertising platform. Every one of […]
How Do You Map a Weight-Loss or Longevity Clinic’s Patient Journey to Drive Retention and Lifetime Value?
How Do You Map a Weight-Loss or Longevity Clinic’s Patient Journey to Drive Retention and Lifetime Value? Most weight-loss and longevity clinics are brilliant at the first sale and helpless at everything after it. They pay real money to acquire a patient, deliver a great first result, and then watch her walk out the door […]
How Do You Keep GLP-1 Patients Engaged Through the Whole Weight-Loss Journey?
How Do You Keep GLP-1 Patients Engaged Through the Whole Weight-Loss Journey? Getting a GLP-1 patient to buy is the easy part. Keeping them past the first 90 days is where the real money and the real outcomes live. That means keeping them engaged through the side effects, the plateaus, and the moment motivation dips. […]
How Should a Concierge Medicine Clinic Structure Its Membership Pricing?
How Should a Concierge Medicine Clinic Structure Its Membership Pricing? The pricing structure is the product. For a concierge medicine clinic, how you tier, bundle, and anchor your membership determines whether patients enroll, how long they stay, and how much they are worth over their lifetime. Most clinics get this wrong by publishing a single […]
How Does an Established Regenerative Practice Maximize Lifetime Value From Its Premium Patients?
How Does an Established Regenerative Practice Maximize Lifetime Value From Its Premium Patients? Most regenerative practices obsess over the next lead while quietly leaving a fortune on the table with the patients they already have. A premium patient who trusts you for a regenerative procedure is the easiest person in the world to serve again […]
Why Should a Cash-Pay Clinic Track Patient Outcomes? (The Delivery Metric That Drives Lifetime Value and Referrals)
Why Should a Cash-Pay Clinic Track Patient Outcomes? (The Delivery Metric That Drives Lifetime Value and Referrals) Almost every cash-pay clinic tracks leads, bookings, and revenue. Almost none of them track the one number that actually drives all three over time: delivery. Delivery is the share of your patients who actually got the result you […]
How Do You Get GLP-1 Patients to Spend 7X More at a Cash-Pay Medical Practice? (The Bloodwork-First Retention Model)
How Do You Get GLP-1 Patients to Spend 7X More at a Cash-Pay Medical Practice? (The Bloodwork-First Retention Model) Most cash-pay clinics treating GLP-1 patients are leaving 80% of the revenue on the table. They sell a 3-to-6-month semaglutide script, the patient hits goal weight or runs out of motivation, and the relationship ends. The […]
When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown)
When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown) INTRO:We’ve already written about why most cash-pay clinics shouldn’t run paid ads — because in most cases the math doesn’t work and the funnel can’t hold the volume. But last year we added $5 million in aggregate revenue across three clinics […]