How Do You Launch GLP-1 Ads and Move Patients Into a TRT Program?
How Do You Launch GLP-1 Ads and Move Patients Into a TRT Program? GLP-1 weight loss is the cheapest front door a cash-pay clinic has right now — leads for as little as $30, appointments under $100 — but the front door is not the business. The business is what happens after the patient loses […]
Why Don’t Your Own Patients Know What Your Clinic Offers? (The Bi-Weekly Service-Spotlight Email + Paperless Intake Playbook)
Why Don’t Your Own Patients Know What Your Clinic Offers? (The Bi-Weekly Service-Spotlight Email + Paperless Intake Playbook) The strangest leak in a multi-service clinic’s revenue isn’t lost leads — it’s existing patients buying your services from someone else. On a strategy call with a functional medicine practice, the office manager put it plainly: current […]
What Questions Should a Cash-Pay Medical Practice’s Pre-Follow-Up Intake Form Ask? (The 6-Item Self-Grading Rubric That Drives Service Upsells)
What Questions Should a Cash-Pay Medical Practice’s Pre-Follow-Up Intake Form Ask? The 6-Item Self-Grading Rubric That Drives Service Upsells Most cash-pay follow-up consults are reactive — the provider asks how things are going, the patient says “good,” the appointment is over in 10 minutes. The clinics that drive the highest service-revenue-per-patient send a pre-filled intake […]
ZocDoc as the “Gateway Drug” for Cash-Pay Telehealth Clinics — Direct Primary Care, ADHD, Weight Loss — and the Cross-Sell Up Into Hormone, Concierge, and Longevity Programs
ZocDoc as the “Gateway Drug” for Cash-Pay Telehealth Clinics — Direct Primary Care, ADHD, Weight Loss — and the Cross-Sell Up Into Hormone, Concierge, and Longevity Programs Most cash-pay clinic owners look at ZocDoc and see a directory. That’s the wrong frame. ZocDoc is actually the starting point for patients who want faster telehealth care […]
How Do You Get GLP-1 Patients to Spend 7X More at a Cash-Pay Medical Practice? (The Bloodwork-First Retention Model)
How Do You Get GLP-1 Patients to Spend 7X More at a Cash-Pay Medical Practice? (The Bloodwork-First Retention Model) Most cash-pay clinics treating GLP-1 patients are leaving 80% of the revenue on the table. They sell a 3-to-6-month semaglutide script, the patient hits goal weight or runs out of motivation, and the relationship ends. The […]
How Does a Cash-Pay Clinic Turn GLP-1 / Weight Loss Patients into Long-Term TRT or HRT Patients? (The 90-Day Self-Assessment Cross-Sell)
HOW DOES A CASH-PAY CLINIC TURN GLP-1 / WEIGHT LOSS PATIENTS INTO LONG-TERM TRT OR HRT PATIENTS? (The 90-Day Self-Assessment Cross-Sell) A multi-location cash-pay clinic we work with was launching a new GLP-1 paid ad campaign on the same week they were building their TRT patient journey. The strategy call we walked through showed the […]