What Should a Men’s Hormone Quiz Ad Actually Say? (6 Proven 60-Second Scripts and the Identity-Callout Formula)
What Should a Men’s Hormone Quiz Ad Actually Say? (6 Proven 60-Second Scripts and the Identity-Callout Formula) Most men’s hormone ads fail for the same reason: they sell “testosterone therapy” to a man who does not think he has a testosterone problem — he thinks he has a willpower problem. The ads that work do […]
Should a MedSpa Lead Its Ads With Botox and Filler — or With HRT, Weight Loss, and Hair Restoration?
Should a MedSpa Lead Its Ads With Botox and Filler — or With HRT, Weight Loss, and Hair Restoration? Most medspas default to advertising Botox and filler because that is what they think of as their product. It is also the worst front door they could pick for paid ads. Botox is a price-shopped commodity […]
What Does a 10:1 Return on Ad Spend Actually Take at a Cash-Pay Medical Practice? ($2,700 In, $25,000 Out)
What Does a 10:1 Return on Ad Spend Actually Take at a Cash-Pay Medical Practice? ($2,700 In, $25,000 Out) A cash-pay clinic spent $2,700 on ads last month and pulled in about twenty-five thousand dollars. That is roughly ten dollars back for every dollar in — and it was not luck. It was the boring […]
Facebook & Instagram Ads for Cash-Pay Medical Practices — Why the $3,000 Front-End Cash Threshold Determines Whether They Work
Facebook & Instagram Ads for Cash-Pay Medical Practices — Why the $3,000 Front-End Cash Threshold Determines Whether They Work Most cash-pay clinic owners ask whether Facebook and Instagram ads work, when the better question is whether their offer clears the $3,000 front-end cash threshold that makes the channel survivable. Meta has the most diverse audience […]
When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown)
When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown) INTRO:We’ve already written about why most cash-pay clinics shouldn’t run paid ads — because in most cases the math doesn’t work and the funnel can’t hold the volume. But last year we added $5 million in aggregate revenue across three clinics […]