How Do You Launch GLP-1 Ads and Move Patients Into a TRT Program?

How Do You Launch GLP-1 Ads and Move Patients Into a TRT Program? GLP-1 weight loss is the cheapest front door a cash-pay clinic has right now — leads for as little as $30, appointments under $100 — but the front door is not the business. The business is what happens after the patient loses […]

How Do You Launch a Google Ads Campaign for a Regenerative / Joint-Pain Clinic?

How Do You Launch a Google Ads Campaign for a Regenerative / Joint-Pain Clinic? Launching Google Ads for a regenerative or joint-pain clinic is not the same as launching ads for a medspa or a weight-loss offer. The buyer is in pain, the ticket is high, the regulatory line around stem-cell language is real, and […]

How Do You Get Peptide and Hormone Ads Approved on Google in 2026?

How Do You Get Peptide and Hormone Ads Approved on Google in 2026? For a long time it looked like you simply could not run Google Ads for hormone, TRT, and peptide treatments. Done properly, you can — but not by arguing with the policy. You get approved by building the entire campaign around the […]

Google & YouTube Ads for Cash-Pay Medical Practices — From Tight Phrase Match to Performance Max (and How to Build YouTube Video Assets That Don’t Waste Money)

Google & YouTube Ads for Cash-Pay Medical Practices — From Tight Phrase Match to Performance Max (and How to Build YouTube Video Assets That Don’t Waste Money) Google and YouTube ads are the highest-intent paid channel a cash-pay medical practice can run — patients are literally typing in the treatment they want, then clicking. They […]

When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown)

When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown) INTRO:We’ve already written about why most cash-pay clinics shouldn’t run paid ads — because in most cases the math doesn’t work and the funnel can’t hold the volume. But last year we added $5 million in aggregate revenue across three clinics […]

Should My Cash-Pay Medical Practice Run Paid Ads? (When to Turn Them Off Instead)

Should My Cash-Pay Medical Practice Run Paid Ads? (When to Turn Them Off Instead) INTRO: Clinic owners ask this constantly: “Anton, what makes the ads you’d run for my business different from the ones every other agency has run?” Most of the time, the honest answer is: turn the ads off. Not because ads don’t […]