Should a Cash-Pay Clinic Add a DPC + HRT Subscription Model?

Should a Cash-Pay Clinic Add a DPC + HRT Subscription Model? If your clinic is turning patients away because the schedule is booked out for weeks, you do not have a capacity problem—you have a payer problem. The constraint is rarely how many patients you can physically see. Instead, it is how many insurance-credentialed patients […]

How Should a Direct Primary Care Clinic Price Family vs Individual Memberships?

How Should a Direct Primary Care Clinic Price Family vs Individual Memberships? A direct primary care clinic lives or dies on its membership pricing — set it wrong and you either scare off families or leave money on the table with individuals. The clinics that get it right use a clean structure: a flat monthly […]

How Do I Turn Callers Who Want to Use Insurance Into Cash-Pay Patients?

How Do I Turn Callers Who Want to Use Insurance Into Cash-Pay Patients? Most cash-pay practices lose the insurance caller in the first thirty seconds — because the front desk treats “do you take my insurance?” as a yes-or-no question instead of an opening. The clinics that convert these callers do one thing differently: they […]

ZocDoc as the “Gateway Drug” for Cash-Pay Telehealth Clinics — Direct Primary Care, ADHD, Weight Loss — and the Cross-Sell Up Into Hormone, Concierge, and Longevity Programs

ZocDoc as the “Gateway Drug” for Cash-Pay Telehealth Clinics — Direct Primary Care, ADHD, Weight Loss — and the Cross-Sell Up Into Hormone, Concierge, and Longevity Programs Most cash-pay clinic owners look at ZocDoc and see a directory. That’s the wrong frame. ZocDoc is actually the starting point for patients who want faster telehealth care […]