Should Your DPC Clinic’s Initial Consult Cost as Much as the Membership? (The $300-to-$300 Price-Alignment Playbook)
Should Your DPC Clinic’s Initial Consult Cost as Much as the Membership? (The $300-to-$300 Price-Alignment Playbook) Most direct primary care and functional medicine clinics price the initial consultation as an afterthought — $100 to get people in the door, then a $300-a-month membership pitch that lands like a price ambush. On a strategy call with […]
Should a Primary Care Clinic Offer Cash-Pay Visits or Just Take Insurance? (How to Sell Speed Without Sounding Slimy)
Should a Primary Care Clinic Offer Cash-Pay Visits or Just Take Insurance? (How to Sell Speed Without Sounding Slimy) Most primary care practices that are booked out six weeks on insurance are sitting on a cash-pay opportunity they’re afraid to touch — because it feels like selling line-skipping to sick people. It doesn’t have to. […]
How Should a Direct Primary Care Clinic Price Family vs Individual Memberships?
How Should a Direct Primary Care Clinic Price Family vs Individual Memberships? A direct primary care clinic lives or dies on its membership pricing — set it wrong and you either scare off families or leave money on the table with individuals. The clinics that get it right use a clean structure: a flat monthly […]
How Should a Multi-Service Cash-Pay Clinic Triage Weight-Loss, Hormone, and Primary-Care Callers?
How Should a Multi-Service Cash-Pay Clinic Triage Weight-Loss, Hormone, and Primary-Care Callers? A multi-service cash-pay clinic — weight loss, hormones, primary care, ADHD — has a unique front-desk problem: every caller wants something different, and a single generic script converts none of them well. The fix is a triage script with one routing question at […]
How Do I Turn Callers Who Want to Use Insurance Into Cash-Pay Patients?
How Do I Turn Callers Who Want to Use Insurance Into Cash-Pay Patients? Most cash-pay practices lose the insurance caller in the first thirty seconds — because the front desk treats “do you take my insurance?” as a yes-or-no question instead of an opening. The clinics that convert these callers do one thing differently: they […]
How Do I Use Founder UGC FAQ Videos to Nurture Cash-Pay Leads Before the Consult?
How Do I Use Founder UGC FAQ Videos to Nurture Cash-Pay Leads Before the Consult? The gap between a requested appointment and a closed patient is full of unspoken fear: is this safe, will it work for me, will I be stuck on it forever, are you just another prescribe-and-disappear clinic? The practices that close […]
How Do I Launch a Direct Primary Care + HRT Subscription Without Dropping Insurance? (The Cash-Pay Build-Out Playbook)
How Do I Launch a Direct Primary Care + HRT Subscription Without Dropping Insurance? (The Cash-Pay Build-Out Playbook) Most primary care and hormone practices think going cash-pay means burning the insurance business down and starting over. It doesn’t. The fastest, lowest-risk way to build recurring cash revenue is to layer a direct primary care and […]
ZocDoc as the “Gateway Drug” for Cash-Pay Telehealth Clinics — Direct Primary Care, ADHD, Weight Loss — and the Cross-Sell Up Into Hormone, Concierge, and Longevity Programs
ZocDoc as the “Gateway Drug” for Cash-Pay Telehealth Clinics — Direct Primary Care, ADHD, Weight Loss — and the Cross-Sell Up Into Hormone, Concierge, and Longevity Programs Most cash-pay clinic owners look at ZocDoc and see a directory. That’s the wrong frame. ZocDoc is actually the starting point for patients who want faster telehealth care […]
How Does a Cash-Pay DPC + HRT Subscription Clinic Stop Losing Leads Between the Front Desk and the Provider?
How Does a Cash-Pay DPC + HRT Subscription Clinic Stop Losing Leads Between the Front Desk and the Provider? A cash-pay DPC clinic we work with that runs an HRT subscription model and a free-consult offer for weight loss and peptides had 74 cash leads in one month. Only 16 were tracked through to a […]