The 4 Business Laws Every Cash-Pay Clinic Owner Learns the Hard Way (Bought & Learned Lessons)
The 4 Business Laws Every Cash-Pay Clinic Owner Learns the Hard Way (Bought & Learned Lessons) Some lessons in a cash-pay practice are learned. The expensive ones are bought — paid for in burned-out staff, quit-too-early campaigns, and toxic hires kept six months too long. This article is the bought-and-learned list: four old business laws […]
The One-Page Monthly Worksheet That Shows Which Part of Your Cash-Pay Practice Is Breaking (One KPI Per Function)
The One-Page Monthly Worksheet That Shows Which Part of Your Cash-Pay Practice Is Breaking (One KPI Per Function) Most cash-pay practice owners can tell you whether revenue is up or down. However, very few can tell you which of the six functions of the business caused it. This is the one-page worksheet we fill out […]
What Are the 3 Rules of Sales for a Cash-Pay Clinic Team? (And the 4 Commitments That Turn Web Leads Into Booked Patients)
What Are the 3 Rules of Sales for a Cash-Pay Clinic Team? (And the 4 Commitments That Turn Web Leads Into Booked Patients) Most clinic staff hate “selling,” which is fine because selling isn’t the job. Our sales training for cash-pay clinic teams starts with three rules that completely reframe the phone call. Then it […]
Should I Run Lab Testing Before the First Consultation at My Cash-Pay Clinic? (The Test-First Consult That Lets Patients Sell Themselves)
Should I Run Lab Testing Before the First Consultation at My Cash-Pay Clinic? (The Test-First Consult That Lets Patients Sell Themselves) Most cash-pay clinics sell the program first and test afterward. The clinics with the most consistent close rates do the opposite: they run the labs first and hold the consult once the results are […]
How Do You Run a Monthly Performance Scorecard and Know When to Pivot at a Peptide and Hormone Membership Clinic?
How Do You Run a Monthly Performance Scorecard and Know When to Pivot at a Peptide and Hormone Membership Clinic? Most clinic owners react to a bad month by changing everything at once—prices, offers, lab requirements, and ad channels. They end up unable to tell which change actually made a difference. The clinics that compound […]
Why Did My Concierge Clinic’s Patient Close Rate Suddenly Drop? (The Front-Desk Restructure That Fixes Conversion)
Why Did My Concierge Clinic’s Patient Close Rate Suddenly Drop? (The Front-Desk Restructure That Fixes Conversion) The leads are still coming. The offer hasn’t changed. And yet last month your concierge clinic’s close rate slid from where it should be down into the teens. The instinct is to blame the traffic or the ad spend. […]
How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment)
How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment) Most cash-pay clinics quote price the wrong way around. They open with the bottom-line monthly number, or worse, lead with discounts and payment plans. Both moves crater perceived value before the […]