Should a Regenerative Medicine Clinic Invest in Paid Ads or SEO First?

Should a Regenerative Medicine Clinic Invest in Paid Ads or SEO First? Paid ads or SEO — it’s the question almost every regenerative and stem cell clinic owner wrestles with when they decide to get serious about marketing. The framing makes it sound like a fork in the road where you pick one path, but […]

When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown)

When Do Paid Ads Actually Work for a Cash-Pay Medical Practice? (The $5M Breakdown) INTRO:We’ve already written about why most cash-pay clinics shouldn’t run paid ads — because in most cases the math doesn’t work and the funnel can’t hold the volume. But last year we added $5 million in aggregate revenue across three clinics […]

Should My Cash-Pay Medical Practice Run Paid Ads? (When to Turn Them Off Instead)

Should My Cash-Pay Medical Practice Run Paid Ads? (When to Turn Them Off Instead) INTRO: Clinic owners ask this constantly: “Anton, what makes the ads you’d run for my business different from the ones every other agency has run?” Most of the time, the honest answer is: turn the ads off. Not because ads don’t […]