Should a Primary Care Clinic Offer Cash-Pay Visits or Just Take Insurance? (How to Sell Speed Without Sounding Slimy)
Should a Primary Care Clinic Offer Cash-Pay Visits or Just Take Insurance? (How to Sell Speed Without Sounding Slimy) Most primary care practices that are booked out six weeks on insurance are sitting on a cash-pay opportunity they’re afraid to touch — because it feels like selling line-skipping to sick people. It doesn’t have to. […]
How a Cash-Pay Clinic Books Its First $13,000 Longevity Patient (And Why Adding TRT Stops Lead Drought)
How a Cash-Pay Clinic Books Its First $13,000 Longevity Patient (And Why Adding TRT Stops Lead Drought) A cash-pay clinic we work with had a quiet stretch on the lead board. Then they added TRT, peptides, and longevity to the public service menu. Within one week the inbound queue showed two testosterone leads (“we get […]
Should a Functional Medicine Clinic Charge Upfront for the Initial Consult? (The $899 Lab-Plus-Consult Sales Script)
Should a Functional Medicine Clinic Charge Upfront for the Initial Consult? (The $899 Lab-Plus-Consult Sales Script) Most functional medicine practices give the initial consult away free, then watch the prospective patient ghost before they ever pay for labs. One of our clients flipped that. They charge $899 upfront, take payment by phone before the patient […]