How to Structure DPC Membership Pricing: Tiers, Consult Fees, and Add-Ons (A Real Pricing Teardown)
How to Structure DPC Membership Pricing: Tiers, Consult Fees, and Add-Ons (A Real Pricing Teardown) Last fall we sat on a consulting call with a two-physician DPC and virtual-care group we work with on the Gulf Coast. Their memberships sell for $300 to $400 a month — but their booking page was quietly sabotaging every […]
How Should a Concierge Medicine Clinic Structure Its Membership Pricing?
How Should a Concierge Medicine Clinic Structure Its Membership Pricing? The pricing structure is the product. For a concierge medicine clinic, how you tier, bundle, and anchor your membership determines whether patients enroll, how long they stay, and how much they are worth over their lifetime. Most clinics get this wrong by publishing a single […]
How Should a Longevity Clinic Simplify Its Programs So Prospects Actually Enroll? (Two Programs, Two Tiers, and the First-Date Consult)
How Should a Longevity Clinic Simplify Its Programs So Prospects Actually Enroll? (Two Programs, Two Tiers, and the First-Date Consult) A longevity and functional medicine clinic presented a prospect with its flagship program — roughly $8,000 — and watched her decline it, then hand-pick $5,800 worth of à-la-carte testing on her own. Revenue, yes. Commitment, […]