Should I Run Lab Testing Before the First Consultation at My Cash-Pay Clinic? (The Test-First Consult That Lets Patients Sell Themselves)
Should I Run Lab Testing Before the First Consultation at My Cash-Pay Clinic? (The Test-First Consult That Lets Patients Sell Themselves) Most cash-pay clinics sell the program first and test afterward. The clinics with the most consistent close rates do the opposite: they run the labs first and hold the consult once the results are […]
How Should a Cash-Pay Clinic Present Pricing So Patients Stay Loyal? (The Investment Ladder + Checkpoint Cadence)
How Should a Cash-Pay Clinic Present Pricing So Patients Stay Loyal? (The Investment Ladder + Checkpoint Cadence) Most cash-pay clinics design pricing to win the sale, then wonder why patients drift away after the first protocol. The clinics that keep patients for years design pricing to be lived in — a ladder of investment levels […]