How Do I Compete With the $99-a-Month Weight Loss Membership Down the Street? (A Teardown of One With 390 Members)
How Do I Compete With the $99-a-Month Weight Loss Membership Down the Street? (A Teardown of One With 390 Members) A cash-pay weight loss and hormone practice we work with kept losing prospects to a competitor twenty minutes away running a $99-a-month membership. Roughly 390 people were signed up on a six-month commitment. Our client’s […]
How Does a Local Wellness Clinic Win GLP-1 and TRT Patients With Local SEO? (Citations, Neighborhood Pages, and Pricing the Offer)
How Does a Local Wellness Clinic Win GLP-1 and TRT Patients With Local SEO? (Citations, Neighborhood Pages, and Pricing the Offer) An IV therapy clinic we work with watched its Google Business Profile calls drop from six a month to three — while its brand-new website was already producing weight-loss and peptide leads it didn’t […]
Should Your DPC Clinic’s Initial Consult Cost as Much as the Membership? (The $300-to-$300 Price-Alignment Playbook)
Should Your DPC Clinic’s Initial Consult Cost as Much as the Membership? (The $300-to-$300 Price-Alignment Playbook) Most direct primary care and functional medicine clinics price the initial consultation as an afterthought — $100 to get people in the door, then a $300-a-month membership pitch that lands like a price ambush. On a strategy call with […]
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown)
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown) INTRO:The biggest pricing mistake we see at cash-pay HRT clinics is pricing hormones like pills. A clinic that charges $115 for estradiol plus $30 for progesterone is collecting $165 a month and leaving $250 in managed-care value on the table — every single […]