Should Your DPC Clinic’s Initial Consult Cost as Much as the Membership? (The $300-to-$300 Price-Alignment Playbook)
Should Your DPC Clinic’s Initial Consult Cost as Much as the Membership? (The $300-to-$300 Price-Alignment Playbook) Most direct primary care and functional medicine clinics price the initial consultation as an afterthought — $100 to get people in the door, then a $300-a-month membership pitch that lands like a price ambush. On a strategy call with […]
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown)
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown) INTRO:The biggest pricing mistake we see at cash-pay HRT clinics is pricing hormones like pills. A clinic that charges $115 for estradiol plus $30 for progesterone is collecting $165 a month and leaving $250 in managed-care value on the table — every single […]