Is a Low Cost-Per-Lead Actually Good for a Cash-Pay Clinic?
Is a Low Cost-Per-Lead Actually Good for a Cash-Pay Clinic? If we had a dollar for every doctor who told us they did not care about cost-per-lead — and for every one who chased the cheapest CPL straight off a cliff — we could fund a clinic ourselves. Both instincts are wrong. CPL matters, but […]
How Do You Track ROAS and Attribute Revenue From Google Ads at a Cash-Pay Clinic?
How Do You Track ROAS and Attribute Revenue From Google Ads at a Cash-Pay Clinic? Most cash-pay clinics that say “Google Ads isn’t working” do not actually have a Google Ads problem — they have an attribution problem. The dashboard reports conversions, the CRM shows different numbers, the EMR shows different numbers again, and the […]
What’s the #1 Paid Ads Mistake Cash-Pay Clinics Keep Making?
What’s the #1 Paid Ads Mistake Cash-Pay Clinics Keep Making? One small shift in the way you run paid ads for your clinic can be the difference between a flood of cheap clicks and a steady stream of paying patients. Most cash-pay clinics never make that shift because the mistake hides inside the one number […]
What’s a Good Cost Per Acquired Patient (and Payback Period) for a Cash-Pay Clinic?
What’s a Good Cost Per Acquired Patient (and Payback Period) for a Cash-Pay Clinic? Most cash-pay clinics measure the wrong number. They chase a low cost per lead, celebrate a cheap cost per schedule, and then wonder why the bank account does not grow. The only acquisition metric that pays your bills is cost per […]
How Much Should a Regenerative or Pain Practice Spend on Marketing?
How Much Should a Regenerative or Pain Practice Spend on Marketing? “How much should I be spending on marketing?” is one of the most common questions regenerative and pain practice owners ask — and one of the most commonly answered wrong, because the honest answer isn’t a number. It’s a method. A high-ticket regenerative practice […]