What 10 Things Must a Patient Be Clear On Before They Buy at a Cash-Pay Clinic?
What 10 Things Must a Patient Be Clear On Before They Buy at a Cash-Pay Clinic? A high-ticket cash-pay patient does not buy because your treatment is good. They buy when they are clear. Clear on their pain. Also, clear on what waiting is costing them. Clear on what their life looks like after the […]
How Do You Combine a Discovery Call With Membership Pricing to Close More Patients?
How Do You Combine a Discovery Call With Membership Pricing to Close More Patients? The discovery call and the membership price are not two separate conversations. They are one sequence, and the order you reveal them in decides whether the patient joins or balks. Most cash-pay clinics get the call right and then fumble the […]