What Questions Should I Ask Patients for a Testimonial at My Cash-Pay Clinic? (The 7-Question Interview That Writes Your Marketing for You)
What Questions Should I Ask Patients for a Testimonial at My Cash-Pay Clinic? (The 7-Question Interview That Writes Your Marketing for You) Ask a happy patient to “tell us about your experience,” and you’ll usually get a warm but useless shrug: “Everyone’s so nice here!” Testimonials become real marketing assets only when the questions are […]
What Does a 10:1 Return on Ad Spend Actually Take at a Cash-Pay Medical Practice? ($2,700 In, $25,000 Out)
What Does a 10:1 Return on Ad Spend Actually Take at a Cash-Pay Medical Practice? ($2,700 In, $25,000 Out) A cash-pay clinic spent $2,700 on ads last month and pulled in about twenty-five thousand dollars. That is roughly ten dollars back for every dollar in — and it was not luck. It was the boring […]