What’s a Good Cost Per Acquired Patient (and Payback Period) for a Cash-Pay Clinic?
What’s a Good Cost Per Acquired Patient (and Payback Period) for a Cash-Pay Clinic? Most cash-pay clinics measure the wrong number. They chase a low cost per lead, celebrate a cheap cost per schedule, and then wonder why the bank account does not grow. The only acquisition metric that pays your bills is cost per […]
What Is a Good Cost Per Scheduled Appointment at a Cash-Pay Medical Practice? (And the 80% Attendance Rate Benchmark)
What Is a Good Cost Per Scheduled Appointment at a Cash-Pay Medical Practice? (And the 80% Attendance Rate Benchmark) Most cash-pay clinic owners track cost per lead and stop there. That’s a mistake. Cost per lead doesn’t tell you whether the lead actually scheduled an appointment, and it doesn’t tell you whether the scheduled appointment […]