How Do I Calculate Cost Per Scheduled Appointment and Attendance Rate at My Clinic?
How Do I Calculate Cost Per Scheduled Appointment and Attendance Rate at My Clinic? If you want to know how well your clinic turns interest into booked, kept appointments, two numbers tell you almost everything: your cost per scheduled appointment and your new-patient attendance rate. Together they measure how well you nurture leads — the […]
What’s a Good Cost Per Acquired Patient (and Payback Period) for a Cash-Pay Clinic?
What’s a Good Cost Per Acquired Patient (and Payback Period) for a Cash-Pay Clinic? Most cash-pay clinics measure the wrong number. They chase a low cost per lead, celebrate a cheap cost per schedule, and then wonder why the bank account does not grow. The only acquisition metric that pays your bills is cost per […]
What Is a Good Cost Per Scheduled Appointment at a Cash-Pay Medical Practice? (And the 80% Attendance Rate Benchmark)
What Is a Good Cost Per Scheduled Appointment at a Cash-Pay Medical Practice? (And the 80% Attendance Rate Benchmark) Most cash-pay clinic owners track cost per lead and stop there. That’s a mistake. Cost per lead doesn’t tell you whether the lead actually scheduled an appointment, and it doesn’t tell you whether the scheduled appointment […]