Should the Provider Be Doing Sales Calls at a Cash-Pay Clinic? (The Opportunity-Cost Math Nobody Runs)
Should the Provider Be Doing Sales Calls at a Cash-Pay Clinic? (The Opportunity-Cost Math Nobody Runs) Most of the cash-pay docs we work with have the same problem. They see the patients. They build the treatment plans. And they sell the high-ticket packages. That’s why the business makes money — and it’s exactly why it […]
Why Do Systems Matter More Than Sales Skills in Growing a Cash-Pay Practice? (Stop Relying on Talent)
Why Do Systems Matter More Than Sales Skills in Growing a Cash-Pay Practice? (Stop Relying on Talent) Every cash-pay practice owner has felt it: the frustration that providers won’t upsell, the front desk won’t push, and nobody on the team “can sell.” Here’s the uncomfortable reframe — if your growth depends on how naturally persuasive […]