Should Your Cash-Pay Clinic Create a Signature Branded Program? (Why a Named Protocol Beats Selling Treatments One at a Time)
Should Your Cash-Pay Clinic Create a Signature Branded Program? (Why a Named Protocol Beats Selling Treatments One at a Time) A functional medicine clinic we work with in Texas watched its new weight loss patients dry up — not because demand disappeared, but because every med spa in town and every telehealth site now sells […]
How Should a Cash-Pay Functional Medicine Clinic Launch a Niched Productized Protocol Program (Like an “Aviator Protocol” for Pilots)?
How Should a Cash-Pay Functional Medicine Clinic Launch a Niched Productized Protocol Program (Like an “Aviator Protocol” for Pilots)? A productized protocol program — one named protocol, targeted at one specific patient profile, with a defined sequence of labs, supplements, and provider interactions — is one of the strongest growth moves a cash-pay functional medicine […]