How Do You Map a Weight-Loss or Longevity Clinic’s Patient Journey to Drive Retention and Lifetime Value?
How Do You Map a Weight-Loss or Longevity Clinic’s Patient Journey to Drive Retention and Lifetime Value? Most weight-loss and longevity clinics are brilliant at the first sale and helpless at everything after it. They pay real money to acquire a patient, deliver a great first result, and then watch her walk out the door […]
How Should a Functional Medicine Clinic Price Its Program? (The Tiered Architecture That Replaced All-Inclusive Packages)
How Should a Functional Medicine Clinic Price Its Program? (The Tiered Architecture That Replaced All-Inclusive Packages) Functional medicine has a pricing problem that surgery and aesthetics don’t: you can’t predict a chronic patient’s true cost on day one. You discover problems mid-journey, and if you sold an all-inclusive package, you now have to go back […]