Why the Most Profitable Anti-Aging and Hormone Clinics Barely Run Ads (and What Their Ads Say When They Do)

Why the Most Profitable Anti-Aging and Hormone Clinics Barely Run Ads (and What Their Ads Say When They Do) Most anti-aging and hormone clinic owners assume that growth is a function of ad spend — that the practices pulling in $1M, $2M, or $4M a year must be pouring money into Meta and Google. The […]
How Do You Pair an Ad-Performance Review With Member Retention at a Cash-Pay Hormone or Weight-Loss Clinic?

How Do You Pair an Ad-Performance Review With Member Retention at a Cash-Pay Hormone or Weight-Loss Clinic? Most cash-pay clinic owners run their ad review and their retention conversation in two different rooms, on two different days, as if they were two different problems. They are not. The ad spend decides what it costs to […]