Why Do Systems Matter More Than Sales Skills in Growing a Cash-Pay Practice? (Stop Relying on Talent)

Why Do Systems Matter More Than Sales Skills in Growing a Cash-Pay Practice? (Stop Relying on Talent) Every cash-pay practice owner has felt it: the frustration that providers won’t upsell, the front desk won’t push, and nobody on the team “can sell.” Here’s the uncomfortable reframe — if your growth depends on how naturally persuasive […]