The 5 Stages of Customer Awareness: Why Your Cash-Pay Clinic’s Marketing Talks to the Wrong Patients
The 5 Stages of Customer Awareness: Why Your Cash-Pay Clinic’s Marketing Talks to the Wrong Patients Most cash-pay clinic marketing shouts “book now” and lists a price — which only speaks to the tiny fraction of patients who are already ready to buy, and ignores the far larger market that isn’t there yet. The reason […]
The 5 Stages of Customer Awareness — How They Determine Which Ad Platform Works for Your Cash-Pay Medical Practice
The 5 Stages of Customer Awareness — How They Determine Which Ad Platform Works for Your Cash-Pay Medical Practice Most cash-pay clinics don’t have an ad platform problem — they have an awareness-stage problem. Eugene Schwartz’s 5 Stages of Awareness explains why your TikTok ads bombed, why Google killed it, and why your competitor’s SEO […]