How Should a Longevity Clinic Simplify Its Programs So Prospects Actually Enroll? (Two Programs, Two Tiers, and the First-Date Consult)

How Should a Longevity Clinic Simplify Its Programs So Prospects Actually Enroll? (Two Programs, Two Tiers, and the First-Date Consult) A longevity and functional medicine clinic presented a prospect with its flagship program — roughly $8,000 — and watched her decline it, then hand-pick $5,800 worth of à-la-carte testing on her own. Revenue, yes. Commitment, […]
Should a Functional Medicine Clinic Charge Upfront for the Initial Consult? (The $899 Lab-Plus-Consult Sales Script)

Should a Functional Medicine Clinic Charge Upfront for the Initial Consult? (The $899 Lab-Plus-Consult Sales Script) Most functional medicine practices give the initial consult away free, then watch the prospective patient ghost before they ever pay for labs. One of our clients flipped that. They charge $899 upfront, take payment by phone before the patient […]