Should the Provider Be Doing Sales Calls at a Cash-Pay Clinic? (The Opportunity-Cost Math Nobody Runs)

Should the Provider Be Doing Sales Calls at a Cash-Pay Clinic? (The Opportunity-Cost Math Nobody Runs) Most of the cash-pay docs we work with have the same problem. They see the patients. They build the treatment plans. And they sell the high-ticket packages. That’s why the business makes money — and it’s exactly why it […]