What Does “Working On Your Business” Actually Mean for a Cash-Pay Clinic Owner? (And Why If You’re Not Growing, You’re Dying)
What Does “Working On Your Business” Actually Mean for a Cash-Pay Clinic Owner? (And Why If You’re Not Growing, You’re Dying) One of the owners behind a hormone clinic we’ve worked with for years said it better than any business book: “You got to work in your business. You got to do the day-to-day. And […]
How Should a Cash-Pay Medical Practice Pick a Marketing Agency? (The 7 Questions to Ask Before You Hire)
How Should a Cash-Pay Medical Practice Pick a Marketing Agency? (The 7 Questions to Ask Before You Hire) Most cash-pay clinic owners pick a marketing agency the wrong way. They look at the agency’s website, ask for a few sample ads, and sign a retainer. Twelve months later the retainer has spent $60K, the lead […]