Why Does This One Pricing Mistake Cap a Cash-Pay Clinic at One Provider — and How Do Tiered Programs Fix It?
Why Does This One Pricing Mistake Cap a Cash-Pay Clinic at One Provider — and How Do Tiered Programs Fix It? I was sitting inside a million-dollar anti-aging clinic recently, and the owner told me they had tried — and failed — to scale from one provider to two. They had brought providers on before, […]
How Should a Cash-Pay Clinic Present Pricing So Patients Stay Loyal? (The Investment Ladder + Checkpoint Cadence)
How Should a Cash-Pay Clinic Present Pricing So Patients Stay Loyal? (The Investment Ladder + Checkpoint Cadence) Most cash-pay clinics design pricing to win the sale, then wonder why patients drift away after the first protocol. The clinics that keep patients for years design pricing to be lived in — a ladder of investment levels […]