What Should a Concierge Medicine Clinic Charge À La Carte? (The One-Page Service Cost Layout That Anchors Your Membership)
What Should a Concierge Medicine Clinic Charge À La Carte? (The One-Page Service Cost Layout That Anchors Your Membership) Most concierge and cash-pay clinic owners agonize over the membership price and never write down what each service costs on its own. That’s backwards. The à-la-carte service cost layout — one page, seven lines — is […]
How Should a Cash-Pay Clinic Price Its À La Carte Services (So the Membership Wins)?
How Should a Cash-Pay Clinic Price Its À La Carte Services (So the Membership Wins)? Most cash-pay clinic owners set à la carte prices as an afterthought — a number on a sheet for the rare patient who won’t join anything. That’s a mistake. Your per-service prices are the anchor that makes your membership look […]