What Should a Concierge Medicine Clinic Charge À La Carte? (The One-Page Service Cost Layout That Anchors Your Membership)
What Should a Concierge Medicine Clinic Charge À La Carte? (The One-Page Service Cost Layout That Anchors Your Membership) Most concierge and cash-pay clinic owners agonize over the membership price and never write down what each service costs on its own. That’s backwards. The à-la-carte service cost layout — one page, seven lines — is […]
Should I Price My Cash-Pay Program as a Monthly Membership or a Lump-Sum Total? (Why the Way You Present the Number Books More Patients)
Should I Price My Cash-Pay Program as a Monthly Membership or a Lump-Sum Total? (Why the Way You Present the Number Books More Patients) Two clinics can charge the exact same total for the exact same program and book completely different numbers of patients because of how they present the price. One says “$5,000.” The […]
Should I Source Hormones From a Compounding Pharmacy or a Generic Supplier? (How Your Sourcing Decision Quietly Sets Your HRT Pricing and Margin)
Should I Source Hormones From a Compounding Pharmacy or a Generic Supplier? (How Your Sourcing Decision Quietly Sets Your HRT Pricing and Margin) Most hormone clinics treat sourcing as a back-office decision and pricing as a front-office one. In reality, they are the same decision. Where you source your hormones—a generic supplier with a public […]
Should a Cash-Pay Clinic Charge the Same Price for an MD, NP, or PA Visit? (Why Tiered Provider Pricing Backfires)
Should a Cash-Pay Clinic Charge the Same Price for an MD, NP, or PA Visit? (Why Tiered Provider Pricing Backfires) Most cash-pay clinics instinctively charge more to see the physician than to see the nurse practitioner or PA. It feels logical — the MD is the senior provider, so the MD visit should cost more. […]