How Do I Onboard My Cash-Pay Clinic’s First Salesperson? (The Week-One Checklist From a Women’s Hormone Clinic)

How Do I Onboard My Cash-Pay Clinic’s First Salesperson? (The Week-One Checklist From a Women’s Hormone Clinic) Hiring your clinic’s first dedicated salesperson is a milestone — and the first week decides whether they compound or deflate. This is the onboarding sequence from a live hire at a women’s hormone and wellness clinic we work […]
What Patient Nurture Activity Metrics Should a Cash-Pay Medical Practice Track to Convert More Leads Into Booked Patients?

What Patient Nurture Activity Metrics Should a Cash-Pay Medical Practice Track to Convert More Leads Into Booked Patients? Most cash-pay clinic owners track the wrong number. They look at booked appointments per week and judge the front desk by that. But booked appointments are the byproduct of nurture activity — the cause is upstream of […]
How Should a Cash-Pay Longevity / Functional Medicine Clinic Structure Its Discovery Call to Close a $600 Consult + Monthly Membership?

How Should a Cash-Pay Longevity / Functional Medicine Clinic Structure Its Discovery Call to Close a $600 Consult + Monthly Membership? A cash-pay longevity or functional medicine clinic that runs discovery calls has a harder job than a single-treatment cash clinic. The discovery call has to do three things in 30 minutes: qualify the patient, […]
How Does a Cash-Pay Concierge HRT Clinic Know It’s Time to Raise Prices? (Booked Out 3 Months, Front Desk at Capacity, 200+ Members)

How Does a Cash-Pay Concierge HRT Clinic Know It’s Time to Raise Prices? (Booked Out 3 Months, Front Desk at Capacity, 200+ Members) A cash-pay concierge HRT clinic that’s hit 200+ active members, is booked out three months on the lead provider’s calendar, and just hired its second front desk staffer to keep up with […]
How Should a Cash-Pay Medical Clinic Use Google Local Services Ads (LSA) to Convert Inbound Calls Into Booked Patients?

How Should a Cash-Pay Medical Clinic Use Google Local Services Ads (LSA) to Convert Inbound Calls Into Booked Patients? Google Local Services Ads are the highest-intent paid channel a cash-pay medical clinic can run — a patient who taps an LSA listing is already on the phone with you, often within five minutes of searching. […]
How Should a Cash-Pay Medical Practice Pay Its New Patient Coordinator? (5 Compensation Models, Bonus Structures, and the Booking-Rate Math)

How Should a Cash-Pay Medical Practice Pay Its New Patient Coordinator? The compensation model you pick for a new patient coordinator is the single biggest lever on your cash-pay clinic’s front-desk conversion rate. Pay too much base salary and the coordinator stops chasing leads. Pay too aggressively on commission and your best people leave for […]
How Do I Recruit a Rockstar New Patient Coordinator at My Cash-Pay Medical Practice?

How Do I Recruit a Rockstar New Patient Coordinator at My Cash-Pay Medical Practice? The New Patient Coordinator (NPC) role is the single highest-leverage hire at most cash-pay medical practices. The right NPC turns inbound inquiries into booked, paying patients. The wrong NPC quietly leaks six figures a year. Below is the exact hiring framework […]