How Should an HRT Clinic Benchmark and Set Its Pricing Against Competitors?

How Should an HRT Clinic Benchmark and Set Its Pricing Against Competitors? Most HRT clinic owners benchmark their pricing the wrong way. They look at the cheapest clinic nearby, panic, and price down to match. In doing so, they quietly hand away the margin that makes recurring hormone care worth running. The clinics that win […]
How Should a Cash-Pay Clinic Price Its À La Carte Services (So the Membership Wins)?

How Should a Cash-Pay Clinic Price Its À La Carte Services (So the Membership Wins)? Most cash-pay clinic owners set à la carte prices as an afterthought — a number on a sheet for the rare patient who won’t join anything. That’s a mistake. Your per-service prices are the anchor that makes your membership look […]
Should a Women’s Hormone Clinic Sell a 6-Month Program or a Monthly Membership? (And the Anchor That Lets You Do Both)

Monthly Membership vs. 6-Month Program for Women’s Hormone Clinics: The Pricing Anchor That Lets You Sell Both Almost every women’s hormone clinic owner we work with hits the same wall around month nine: the four- to ten-month “programs” are great for cash flow, but growth flatlines because Beth at the front desk is quoting a […]
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown)

How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown) INTRO:The biggest pricing mistake we see at cash-pay HRT clinics is pricing hormones like pills. A clinic that charges $115 for estradiol plus $30 for progesterone is collecting $165 a month and leaving $250 in managed-care value on the table — every single […]