How Should an HRT Clinic Benchmark and Set Its Pricing Against Competitors?

How Should an HRT Clinic Benchmark and Set Its Pricing Against Competitors? Most HRT clinic owners benchmark their pricing the wrong way. They look at the cheapest clinic nearby, panic, and price down to match. In doing so, they quietly hand away the margin that makes recurring hormone care worth running. The clinics that win […]

How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown)

How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown) INTRO:The biggest pricing mistake we see at cash-pay HRT clinics is pricing hormones like pills. A clinic that charges $115 for estradiol plus $30 for progesterone is collecting $165 a month and leaving $250 in managed-care value on the table — every single […]