Should a Cash-Pay Medical Practice Discount Its Services in Ads? (When to Cut the Price and When to Reposition the Offer)
Should a Cash-Pay Medical Practice Discount Its Services in Ads? (When to Cut the Price and When to Reposition the Offer) Every cash-pay practice owner hits this wall: the ad account needs an offer, but you didn’t build a premium clinic to slap “$500 OFF” on a billboard. Here’s the uncomfortable truth from running ad […]