How Should a Cash-Pay Clinic Present Pricing So Patients Stay Loyal? (The Investment Ladder + Checkpoint Cadence)
How Should a Cash-Pay Clinic Present Pricing So Patients Stay Loyal? (The Investment Ladder + Checkpoint Cadence) Most cash-pay clinics design pricing to win the sale, then wonder why patients drift away after the first protocol. The clinics that keep patients for years design pricing to be lived in — a ladder of investment levels […]