How Do I Compete With the $99-a-Month Weight Loss Membership Down the Street? (A Teardown of One With 390 Members)
How Do I Compete With the $99-a-Month Weight Loss Membership Down the Street? (A Teardown of One With 390 Members) A cash-pay weight loss and hormone practice we work with kept losing prospects to a competitor twenty minutes away running a $99-a-month membership. Roughly 390 people were signed up on a six-month commitment. Our client’s […]
Should I Copy My Competitor Clinic’s Website and Marketing? (You Might Be Reverse-Engineering a Broke Practice)
Should I Copy My Competitor Clinic’s Website and Marketing? (You Might Be Reverse-Engineering a Broke Practice) Most clinic owners obsess over the wrong thing. They stare at their competitors’ websites, colors, logos, and taglines — and then copy them. The problem: you have no idea whether that clinic is profitable, whether its owner has any […]