What Does the Month-by-Month TRT Patient Journey Look Like That Retains Members for Years?
What Does the Month-by-Month TRT Patient Journey Look Like That Retains Members for Years? The money in a men’s hormone clinic isn’t in acquiring the patient—it’s in keeping them for years. Retention isn’t luck; it’s a calendar. The clinics that hold members for half a decade run a structured, month-by-month patient journey from the day […]
How Do You Pair an Ad-Performance Review With Member Retention at a Cash-Pay Hormone or Weight-Loss Clinic?
How Do You Pair an Ad-Performance Review With Member Retention at a Cash-Pay Hormone or Weight-Loss Clinic? Most cash-pay clinic owners run their ad review and their retention conversation in two different rooms, on two different days, as if they were two different problems. They are not. The ad spend decides what it costs to […]
How Much Should a TRT or Men’s Hormone Clinic Spend on Ads Per Month — and How Do You Know the Spend Is Actually Working?
How Much Should a TRT or Men’s Hormone Clinic Spend on Ads Per Month — and How Do You Know the Spend Is Actually Working? Almost every men’s hormone clinic owner asks the ad-budget question backwards. They ask “what should I spend?” when the only question that matters is “what does it cost me to […]