What Should a Marketing Agency’s Proposal for a New Longevity Clinic Include? (A Real Proposal, Line by Line)

What Should a Marketing Agency’s Proposal for a New Longevity Clinic Include? (A Real Proposal, Line by Line) A physician opening a new longevity clinic asked us the question every practice owner should ask before signing with any agency: “How is this different from everybody else?” Our honest answer on that call: “It doesn’t matter […]
What’s the One Thing a Marketing Agency Can’t Replace? (A Client Told Us — And It Isn’t the Ads)

What’s the One Thing a Marketing Agency Can’t Replace? (A Client Told Us — And It Isn’t the Ads) “On a recent consulting call, a cash-pay clinic owner we work with said something worth repeating verbatim: “Honestly, more so than you doing the ads for us — having you as a coach is so valuable […]
What’s the Difference Between a Marketing Vendor and a True Partner? (How Cash-Pay Practice Owners Should Choose)

What’s the Difference Between a Marketing Vendor and a True Partner? (How Cash-Pay Practice Owners Should Choose) “I don’t want to be the ads guy. I don’t want to be a vendor. I don’t want to be the SEO guy, the website guy, the social media guy. I want to be a true partner in […]