Message, Market, Media: Why Cash-Pay Clinics Pick the Wrong Marketing Channel First (And How to Fix It)
Message, Market, Media: Why Cash-Pay Clinics Pick the Wrong Marketing Channel First (And How to Fix It) Most clinic owners build their marketing backwards. They start by picking a channel — “I want to run Facebook ads because Dr. So-and-so says he gets all his business from Facebook” — and then wonder why it doesn’t […]