Why Do the Same Ads Perform Better for Established Clinics? (Reputation Is a Marketing Multiplier You Can’t Shortcut)

Why Do the Same Ads Perform Better for Established Clinics? (Reputation Is a Marketing Multiplier You Can’t Shortcut) Run the identical ad campaign for two clinics — same creative, same budget, same city — and the established practice will beat the new one, often massively. Owners of new clinics see this and conclude the ads […]