CHARA Health - Dr Joy Kong

Regenerative Medicine

How We Helped Dr. Joy Kong Become The #1 Stem Cell Expert On Youtube. Hire 4 More Doctors, & Scale Herself Out Of The Business.

Overview

Uplyft Longevity Center is a regenerative medicine practice based in Chatsworth, California, just outside of LA, Uplyft specializes in anti-aging treatments including stem cells, peptides, hormones, and aesthetics.

Dr. Joy is now the number 1 stem cell authority on YouTube.

Dr. Joy was referred to me in October 2022 by a mutual friend and client in hopes of helping build demand for her services and streamline patient acquisition processes. Dr. Joy also owns Chara Biologics (exosome company), AAICT (academy of Integrative Cell Therapy), and Charaomni (skincare line).

The Challenge

Dr. Joy is a true expert in this field. Only someone with decades of knowledge and experience can consistently put out educational content about one topic…

But the problem was, they couldn’t turn the content into money.

She knew what to say, but not how to get her message in front of the right audience, and how to get them to give her their information.

She had tons of videos, but NOT tons of views, and definitely not tons of leads.

The Results

With Real ADvice, Dr. Joy Kong Scaled Her Practice—Hiring 4 Full-Time Doctors and an Esthetician—While Gaining the Freedom to Grow New Ventures and Train the Next Generation of Medical Professionals

 

Thanks to consistent lead flow, smart automation, and a high-performing team, Dr. Joy now has the systems and support in place to expand her impact—both inside and outside the clinic.

Our Approach

Step 1. YouTube SEO Strategization

We changed the titles of her old videos, wrote titles for the new ones.

We changed the descriptions of her old videos, and drove the traffic to a funnel.

We changed the tags on the videos to match the titles and the descriptions.

We did some youtube keyword research, and drove some traffic for those keywords on youtube.

Currently, she is in the top 5 for all of these search terms on YouTube. NATIONWIDE.

Step 2. Lead Capture From YouTube

Once we captured ALL of the stem cell traffic, we created an ebook, and pushed the video viewers to download the ebook.

Turning all of our viewers into potential leads.

While all of this was going on, We implemented a CRM to capture all new inbound leads from all of her websites AND the ebook.

We built out email campaigns to nurture all new leads with testimonials, increasing the certainty and belief level in Dr. Joy’s treatments.

To date, here is a screenshot of all of her ebook downloads.

Screenshot of the campaign that is sent to people who have downloaded the ebook:

We had created high-intent, educated, ready-to-buy regenerative medicine patients.

Step 3. Sales Process Creation

Once we had a consistent flow of new leads, the front desk was a bit uncomfortable with the new lead flow volume, and it was difficult to keep track of where everyone was in the pipeline.

With leads that are so valuable to the practice, it was necessary to train them on how to use the CRM.

There was still a bit of reluctance. So we implemented a very strong compensation plan that encouraged them to schedule new patients and deliver great customer service.

Step 4. Improve Brand With New Website

New Fully optimized practice website consistent with her brand and theme.

Before on the left, current on the right

The Results

Want Results Like These?

We work with medical spas, hormone clinics, Orthopedic practices, and wellness practices ready to scale.
If you’re serious about growth — let’s talk.

Book Your Free Strategy Call Now