Regenerative Medicine Clinic
Orthobiologics Associates is a specialized clinic focused on regenerative medicine, orthobiologics, and non-surgical pain treatments. Before working with us, they relied almost entirely on insurance-based business through lawyer referrals and had very little cash-pay business. They wanted to build a cold traffic, cash-based business but did not want to run paid ads.
Before working with us, Orthobiologics Associates relied almost entirely on insurance-based business through lawyer referrals.
They wanted to build a cash-pay patient acquisition system but didn’t want to run paid ads.
Also, they didn’t have a dedicated front-desk specialist to answer inquiries and handle lead conversations.
On top of that, their organic search presence was almost non-existent.
They had a few old articles and some Google Business Profile posts from years ago, but nothing consistent that would drive cash-pay patients.
Then… they found us.
Orthobiologics Associates now has a sustainable, scalable cash-pay patient acquisition system leveraging SEO instead of relying on lawyer referrals and insurance-based revenue.
| Month | Leads | Cash-Pay Patients | Appts Booked |
|---|---|---|---|
| June 2024 | 6 | 4 | $12,000 |
| July 2024 | 14 | 11 | $29,900 |
| August 2024 | 28 | 17 | $19,350 |
| September 2024 | 14 | 11 | $25,450 |
| October 2024 | 11 | 10 | $23,330 |
| November 2024 | 17 | 16 | $27,800 |
| December 2024 | 8 | 8 | $55,340 |
| January 2025 | 29 | 25 | $46,920 |
| February 2025 | 33 | 25 | $69,500 |
The first step was a deep dive into Orthobiologics Associates’ business and marketing strategy.
We reviewed:
This means that by simply booking 10% more of the inbound calls, it can result in an additional $5K – $10K per month in revenue without any other changes.
The same principle applies to website leads and appointment attendance rates. Optimizing these processes alone can significantly increase revenue.
After this, we fixed the leaks in their business and implemented…
A great marketing strategy only works if the clinic can convert leads into booked appointments and revenue.
The problem was, OA didn’t have any dedicated person on their team handling lead conversations.
Here’s how we solved that:
They get paid commission on any new cash patients (so that person is highly incentivized to make this system work)
Then, we helped them optimize their lead follow-up system by:
This ALONE took them from ~20% conversion rates to a 79.4% conversion rate from leads to booked appointments
After this, we implemented…
Since ads were not an option, we built a long-term SEO strategy to attract cash-paying patients from organic search.
And the results were crazy.
$309,590 in cash-pay revenue generated from SEO alone
ZERO ad spend
79.4% conversion rate from leads to booked appointments
Total SEO spend
= $45,000.00
ROI = 6.8X
AND it doesn’t stop when you turn off the ad campaign…
SEO doesn’t take years to get results. We can get your practice ranking in 90 days. We guarantee it!
We work with medical spas, hormone clinics, Orthopedic practices, and wellness practices ready to scale. If you’re serious about growth — let’s talk.
