How Does a Weight-Loss Clinic Retain Patients Who Aren’t Losing Weight? (The Weekly Plateau-Outreach System That Lifts LTV)
How Does a Weight-Loss Clinic Retain Patients Who Aren’t Losing Weight? (The Weekly Plateau-Outreach System That Lifts LTV) A weight-loss patient who stops losing weight doesn’t complain — she quietly stops showing up, and her $500-a-month membership goes with her. On a recent strategy call with a cash-pay weight-loss practice, the owner counted 93 active […]
How Do I Launch a Cash-Pay Weight Loss & Performance Medicine Practice? (Why You Should Target Women, Not Men)
How Do I Launch a Cash-Pay Weight Loss & Performance Medicine Practice? (Why You Should Target Women, Not Men) Almost every new performance, longevity, or weight-loss practice launches aimed at the same person: the affluent male biohacker. It feels obvious, and it’s usually a mistake. The clinics that launch fastest get three things right before […]
How Profitable Is GLP-1 / Semaglutide at a Cash-Pay Clinic? (And How to 4× Patient Lifetime Value)
How Profitable Is GLP-1 / Semaglutide at a Cash-Pay Clinic? (And How to 4× Patient Lifetime Value) INTRO: GLP-1 is the most popular cash-pay weight-loss product in the country right now — and the most under-monetized patient in cash-pay medicine. Most clinics keep about $600 in margin per GLP-1 patient over the first three to […]
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown)
How Should an HRT Clinic Price Its Memberships? ($165 vs $400/Month Breakdown) INTRO:The biggest pricing mistake we see at cash-pay HRT clinics is pricing hormones like pills. A clinic that charges $115 for estradiol plus $30 for progesterone is collecting $165 a month and leaving $250 in managed-care value on the table — every single […]