The 5 Stages of Customer Awareness: Why Your Cash-Pay Clinic’s Marketing Talks to the Wrong Patients
The 5 Stages of Customer Awareness: Why Your Cash-Pay Clinic’s Marketing Talks to the Wrong Patients Most cash-pay clinic marketing shouts “book now” and lists a price — which only speaks to the tiny fraction of patients who are already ready to buy, and ignores the far larger market that isn’t there yet. The reason […]