Center For Specialty Care
Orthopedic Surgeon
How We Added $2 Million In Revenue From Facebook Ads For An Orthopedic Surgeon
Overview
Center For Specialty Care Is an orthopedic surgery practice in Fairmont, Minnesota that wanted to bring in more in person patients in the middle of a global pandemic.
Industry:
- Orthopedic Surgery
- Regenerative Medicine
- Pain Management
When I first met Corey, his practice was down almost 80% due to COVID restrictions and lack of staff. He was seriously struggling with a lack of new patient inquiries, had absolutely no tracking in place, had high employee turnover, his son was doing the marketing but didn’t have any real experience marketing a practice… he needed a proven system that he could intelligently invest in.
The Challenge
- Revenue was down 80% YOY due to COVID
- Seriously struggling with new patient opportunities
- Past marketers had taken advantage of them and underdelivered
- No real comprehensive marketing strategy
- Had to lay off some staff from lack of revenue
- Lead gen, lead nurture, and conversion were all struggling big time
The Results
Over the last year, we have brought in $2 million in revenue collected from facebook ads, and allowed them to open two more businesses.
- 15–20 new high case value surgery patients every week
- 1 new weight loss practice to generate consistent cash flow
- 1 new stretch zone franchise to cross-sell patients to and from both businesses
- Fully autonomous practice that the owner doesn’t need to micromanage daily
- Accurate tracking of KPIs in the business so they can make decisions swiftly without letting problems grow
Our Approach
1.Clinic Audit
The first step in working with Center For Specialty Care was a deep audit of their business, marketing, and patient acquisition processes.
We reviewed:
- Revenue opportunities they were missing
- Website and content strategy
- Advertising and marketing effectiveness
- Intake and booking processes
- Patient retention and customer journey
Corey knew that it was a tough time to make investments in marketing, but most would be too timid to spend, and he knew if he did it intelligently, it would pay off big time.
2. The Fastest Path To The Cash
We started off by incentivizing the receptionist to schedule new patient appointments, getting them to focus a little more on their productivity in that role.
Oftentimes, this role gets bogged down with admin work, we want to make sure they are focused on revenue generating activities
We paid them a small bonus weekly on new patient appointments attended.
3. Creating More Opportunities
Once we felt confident we had a rockstar in place that was going to take extra special care of all of the leads, we launched facebook campaigns for Knee pain and Back pain. Offering Non-Surgical solutions for both.
They had tons of options for people, cash pay, insurance, injections, etc.
We just needed to find the people with the pain.
4. Knowing the numbers
Then we started tracking things very attentively. We wanted to know:
- New leads per month
- New inbound calls per month
- New appointments booked per month
- New appointments attended per month
- New memberships sold
- New a la carte programs sold
- Total members
- Members churned
Knowing all of these numbers allows you to make VERY clear decisions on EXACTLY what needs to be done in the business.
It became clear we had a winner, and we scaled the spend a little more on the paid ads campaigns.
We were ready to grow.
$2 Million Collected During global pandemic
Trained an internal COO / CMO
Predictable patient acquisition and scaling
The Results
Want Results Like These?
We work with medical spas, hormone clinics, Orthopedic practices, and wellness practices ready to scale.
If you’re serious about growth — let’s talk.