Cost Per Lead vs. Cost Per Schedule for a Cash-Pay Medical Practice: The KPI Trap That Burns Out Your Front Desk
Cost Per Lead vs. Cost Per Schedule for a Cash-Pay Medical Practice The KPI Trap That Burns Out Your Front Desk Most cash-pay practices pick one KPI — usually cost per lead — and chase it across every ad platform they run. However, that is the trap. The right KPI is not universal. Instead, it […]
Why One $600 Initial Consult Beats Twelve $50 Discovery Calls (For a Women’s Hormone or Longevity Clinic)
Why One $600 Initial Consult Beats Twelve $50 Discovery Calls (For a Women’s Hormone or Longevity Clinic) Most women’s hormone and longevity practices we work with have the wrong front door. They run “$50 health strategy sessions” or “$99 lab reviews” thinking the low price brings in volume. Twelve of those a month equals $600 […]
Should a Concierge HRT Clinic Use a Paid Testing Consult Instead of a Free Discovery Call? (The $650 Stepping-Stone Model)
Should a Concierge HRT Clinic Use a Paid Testing Consult Instead of a Free Discovery Call? (The $650 Stepping-Stone Model) Most concierge HRT and longevity practices either give the initial consult away free or sell straight into a $5K-$10K program from the discovery call. Both lose patients — anxious patients in particular, who buy the […]