When Should a Cash-Pay Clinic Add Capacity vs Raise Prices?
When Should a Cash-Pay Clinic Add Capacity vs Raise Prices? It is the best problem a cash-pay clinic can have. It is also the one most owners handle badly. Demand finally exceeds supply. The founder-provider is booked out for months. And marketing is working better than the calendar can absorb. The instinct is to hire. […]
How Do Longevity Clinics Double Consult Conversions?
How Do Longevity Clinics Double Consult Conversions? The single pricing and framing move that has doubled consult conversions for longevity clinics we work with: charge for labs upfront, on the first phone call, before the consult is even booked. Then at the consult, let the patient know the lab and consult fees apply toward any […]