When Should a Cash-Pay Clinic Add Capacity vs Raise Prices?
When Should a Cash-Pay Clinic Add Capacity vs Raise Prices? It is the best problem a cash-pay clinic can have. It is also the one most owners handle badly. Demand finally exceeds supply. The founder-provider is booked out for months. And marketing is working better than the calendar can absorb. The instinct is to hire. […]
Why Does the Cash-Pay Medical Practice That Charges 3.6x More Win the Patient?
Why Does the Cash-Pay Medical Practice That Charges 3.6x More Win the Patient? A True Story of Two Cash-Pay Clinics in the Same Metro — and Why the More Expensive One Won A true story of two cash-pay clinics in the same metro, recommended to the same couple — $250 vs $900 for roughly the […]
How Does a Functional Medicine Practice Add 100 New Members Without Spending on Ads?
How Does a Functional Medicine Practice Add 100 New Members Without Spending on Ads? A membership-model functional medicine practice in northern California added more than 100 new members in Q1 2025 with zero ad spend. The growth was not driven by a slick funnel, a launch, or a viral video. It was driven by four […]