What’s the #1 Paid Ads Mistake Cash-Pay Clinics Keep Making?

What’s the #1 Paid Ads Mistake Cash-Pay Clinics Keep Making? One small shift in the way you run paid ads for your clinic can be the difference between a flood of cheap clicks and a steady stream of paying patients. Most cash-pay clinics never make that shift because the mistake hides inside the one number […]
Why Should I Start With My Message Before Choosing a Marketing Channel for My Cash-Pay Medical Practice?

Why Should I Start With My Message Before Choosing a Marketing Channel for My Cash-Pay Medical Practice? The most expensive marketing mistake we see at cash-pay clinics is picking the channel first — “Dr. Smith said he gets all his business from Facebook, so let’s run Facebook ads” — and then trying to retrofit a […]