Should a Cash-Pay Clinic Hire a Marketing Agency or Build Marketing In-House?
Should a Cash-Pay Clinic Hire a Marketing Agency or Build Marketing In-House? Medicine is a practice — and so is building medical practices. If you have never treated a specific problem before, you either consult someone who has or learn the hard way through your own time and budget. Marketing a cash-pay clinic works exactly […]
What Should an Established Pain or Regenerative Practice Look for in a Marketing Agency?
What Should an Established Pain or Regenerative Practice Look for in a Marketing Agency? When an established stem cell, regenerative, or pain practice goes looking for a marketing company, the stakes are higher than the owner often realizes. The wrong agency doesn’t just waste budget. It can erode the premium positioning you spent years building, […]
How Should a Cash-Pay Medical Practice Pick a Marketing Agency? (The 7 Questions to Ask Before You Hire)
How Should a Cash-Pay Medical Practice Pick a Marketing Agency? (The 7 Questions to Ask Before You Hire) Most cash-pay clinic owners pick a marketing agency the wrong way. They look at the agency’s website, ask for a few sample ads, and sign a retainer. Twelve months later the retainer has spent $60K, the lead […]