What Happens When a GLP-1 or Weight-Loss Patient Hits Their Goal Weight? (The Maintenance Program That Stops the Membership Cliff)
What Happens When a GLP-1 or Weight-Loss Patient Hits Their Goal Weight? (The Maintenance Program That Stops the Membership Cliff) There is a moment in every weight-loss program that quietly decides whether your membership grows or shrinks: the day a patient hits their goal weight. They came to lose the weight. They lost it. And […]
How Do You Stop GLP-1 / Weight-Loss Membership Churn at a Cash-Pay Medical Practice?
How Do You Stop GLP-1 / Weight-Loss Membership Churn at a Cash-Pay Medical Practice? The first time a cash-pay weight-loss clinic sees membership go down month-over-month instead of up, the instinct is to throw more ad spend at the top of the funnel. That is almost always the wrong move. The two fixes that actually […]