Should a Cash-Pay Clinic Hire a Marketing Agency or Build Marketing In-House?
Should a Cash-Pay Clinic Hire a Marketing Agency or Build Marketing In-House? Medicine is a practice — and so is building medical practices. If you have never treated a specific problem before, you either consult someone who has or learn the hard way through your own time and budget. Marketing a cash-pay clinic works exactly […]
How Do You Price Cash-Pay Services Based on Actual Cost (Margin-Safe Pricing)?
How Do You Price Cash-Pay Services Based on Actual Cost (Margin-Safe Pricing)? Most cash-pay clinics set prices by looking at what the practice down the street charges, adding a round number, and moving on. That is not pricing — it is guessing, and it is the single most common reason a busy clinic still runs […]
How One HRT Clinic Grew From 150 to 183 Members in 30 Days (Telehealth Booking Backlog Lesson)
How One HRT Clinic Grew From 150 to 183 Members in 30 Days (Telehealth Booking Backlog Lesson) A men’s health clinic we work with added 33 paying members in 30 days — going from 150 active members to 183 — without spending a dollar more on ads. The lever wasn’t lead generation. It was a […]